Scott Stratten of @unmarketing, has released a remarkably witty and informative guide to help readers become better withing the realm of social media. The book is titled The Book of Business UnAwesome/The Book of Business Awesome. I had a blissful and uninterrupted weekend in December to read this book cover to cover. During this weekend, I broke a personal time record for a Half Marathon race – maybe the book inspired my run? Anything is possible.
It is a two sided book – literally. One side is titled The Book of Business UnAwesome which looks at the cost of not using and engaging in social media properly. Or as Scott observes, by simply not being great at what you do. I read this side of the book first. Personally, I like to know what I’m doing wrong before I discover what I am doing right – but that’s just me. You can pick your own side