Democrat Messaging Problem
This presidential campaign season has been witness to a remarkable erosion of the once formidable message discipline within the Democrat Party. Since the DNC convention where the most talked about event was when the DNC delegates booed God to Obama’s inability to articulate his American vision during the first presidential debate and now the latest fumble centering around a Democrat State Representative in Pennsylvania who completely rejects the premise of our Pledge of Allegiance.
Democrat state Representative Babette Josephs (D-Philadelphia) who is resigning after 28 years refused to state the pledge of allegiance due to her objection to the inclusion of ‘under God’ in the Pledge. It is understood that she can omit the phrase she finds offensive when asked to lead the pledge. From a pure marketing perspective reading stories like this is like scraping metal on a chalkboard. Ouch!
The take home message of her statement reads more like this: As a Democrat, Do not trust me to look after your well being. I pledge loyalty to nothing outside my own personal whims. It is a matter of trust. Looking at this from two real world angles; what if a human resource associate is interviewing Babette Josephs for a staff position where she finds certain aspects of the company’s mission statement to be offensive and refuses to abide by them? What level of confidence would the HR associate have in entrusting the future prosperity of the company in Babette’s hands? Parents considering hiring Babette to care for their child where d she finds parts of their expectations to be offensive and refuses to abide by them. How comfortable would the parents be in entrusting their child with her? Again, it is a matter of trust.
Along with trust, words ALWAYS matter. Democrats seem to be off kilter with their messaging strategy this election cycle. Pennsylvania is a purple state and at this point I believe the state could go to either party in November. It surprises me to see these stories leaking out so close to a very critical election. I was expecting the well oiled messaging machine of 2008 to be right back in place for the 2012 election cycle since the same people, more or less, are running this machine.
What are your thoughts on Democrat messaging versus Republican messaging during this campaign?